SEO Blog

Welcome to the White Light Studio SEO blog.

A space to learn the latest tips and advice for improving your SEO, increasing traffic to your website and improving your brand visibility.

And if you’d like to know when new posts go live you can find out first by following me on Instagram or signing up to my newsletter.

SEO Checklist for Ecommerce Brands: January Edition
Laura White Laura White

SEO Checklist for Ecommerce Brands: January Edition

While everyone else is still recovering from Christmas, January can actually be one of the most important months for your SEO strategy. 

Yes, January sales can be big, but this month is also about setting yourself up for success for the year ahead. It's a time to reflect on last year's highs, and think about changes you want to make in 2026.

With that in mind, here's my SEO checklist for ecommerce brands this January:

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SEO Checklist for Ecommerce brands: July Edition
Laura White Laura White

SEO Checklist for Ecommerce brands: July Edition

July is here, which means for some of you we're officially in peak summer shopping season! If you've been following my monthly checklists, your summer products should be in good shape and your customers should be having a smooth shopping experience.

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SEO Checklist for Ecommerce brands: June Edition
Laura White Laura White

SEO Checklist for Ecommerce brands: June Edition

Summer is officially here (although maybe not this week!😬☔️), and for some ecommerce brands, this means peak shopping season has arrived! If you're a regular reader of my blog posts, you may be starting to see your SEO efforts paying off with improved rankings and traffic. 

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