SEO Checklist for Ecommerce brands: May Edition

May is here and summer feels like it's already arrived! 

If you've been following along with my March and April SEO checklists, your site should be prepped with summer products and you'll be ironing out any issues with customer experience.

Now it's time to focus on VISIBILITY and CONVERSION! 🔍💰

Here are 3 SEO tasks for any product-based businesses this May:

✅ Audit your product descriptions Take time to review and refresh your top summer product descriptions with unique, keyword-rich content. 

- Avoid manufacturer descriptions at all costs! 

- Include specific details about materials, dimensions, and use phrases that shoppers might search for. 

Remember - Google rewards original content, and customers need details to make purchasing decisions!

✅ Optimise your site speed With summer shopping heating up, your site needs to be lightning fast. Research shows that conversion rates drop by 4.42% for each additional second of load time, so consider that you’re motivation to compress any large images or video files across your website.

While you’re at it, don’t forget to test your mobile speed specifically, as more summer shoppers will be browsing on-the-go.

✅ Create seasonal FAQ content Add dedicated FAQ sections to your popular summer product and category pages. This not only helps customers find answers quickly but also gives you the perfect opportunity to target long-tail keywords and potentially earn featured snippets in search results.

Focus on real questions your customers ask about your products, and address any common concerns that might be stopping shoppers from hitting "buy now"!

What other eCom tasks are on your May to-do list?

Are you seeing traffic improvements from your spring optimisation efforts?

As ever, if you have any questions about any of my tips, or feel like you need some advice just drop me an email.✌️✨

Laura x

PS I'm now taking bookings for SEO projects starting Mid June-July 2025. If you're like to work together this summer fill out my form and i'll be in touch to arrange a call.