Running Ads? Here’s why you can’t afford to neglect your SEO

Today I want to talk about a question that regularly crops up when I'm working with eCommerce brands:

 "If I'm getting decent traffic and sales from Paid Ads, do I still need to bother with SEO?"

I'm guessing you already know that my answer will be a BIG FAT YES!

...But do you know why?

In it's most basic form, SEO is the art of making your website as easy to understand and navigate (for search engines AND clients), as possible.

This means that lot's of the techniques used to improve SEO eg: 
✨ Improving customer journey,
✨ Faster page load times,
✨ Strategically written copy

Are the exact same things you want in place when running Meta and Google ad campaigns.

So, by improving your SEO, you're naturally improving the performance of all of your other marketing channels at the same time!

Which is why brands who prioritise their SEO alongside their other marketing channels can enjoy:

✅ Better website conversion rates,

✅ Cheaper CPC's in paid ad campaigns,

✅ Less wasted ad spend,

✅ Lower bounce rates on your website,

than brands who don't! And who doesn't like the sound of that?

So, if you're currently running ads while burying your head in the sand about SEO, it's definitely worth getting in touch to chat about how I can help you.

My free 20 minute intro calls are a great way to get started.

Laura x