SEO Checklist for Ecommerce brands: June Edition

Summer is officially here (although maybe not this week!😬☔️), and for some ecommerce brands, this means peak shopping season has arrived! If you're a regular reader of my blog posts, you may be starting to see your SEO efforts paying off with improved rankings and traffic. 

But the work doesn’t stop!

June is the perfect time to fine-tune your SEO strategy for maximum summer sales. 🌞💻 Here are 3 essential SEO tasks for independent product-based businesses to get stuck in to this June:

✅ Leverage seasonal search trends ✅
Google Search Console is your best friend right now! Review your “Queries” report to identify which summer-related terms are already bringing traffic to your site. Then create dedicated content around these keywords.

✅ Optimise your product collections ✅
Your summer collection pages should be working overtime! Update them with customer testimonials, detailed benefits of seasonal products, and internal links to your top-performing summer items.

Make sure each collection page has unique content (not just product listings!) that addresses specific summer pain points your products solve. This helps both search engines and customers understand why your products are perfect for the season.

✅ Create a mobile checkout audit ✅
With summer shoppers often browsing on-the-go, now is the time to audit your mobile checkout process. Test it yourself: can you complete a purchase in under 2 minutes on your phone? Every friction point costs you sales!

What are you focusing on in June? Have you seen any surprising summer search trends in your niche? I'd love to know!✌️✨ 

Laura x

P.S. I now have very limited availability between now and when the kids break up for Summer(!!), and then I won’t be taking on any more audits until September.

So, if you've been contemplating and audit, get in touch and we can have a chat to see which package would work for your brand!