SEO Checklist for Ecommerce brands: July Edition

July is here, which means for some of you we're officially in peak summer shopping season! If you've been following my monthly checklists, your summer products should be in good shape and your customers should be having a smooth shopping experience.

Now it's time to MAXIMISE those summer sales while planning ahead for autumn! 💪📈

Here are 3 essential SEO tasks for product-based businesses to tackle this July:

✅ Capitalise on your winning summer content

Check Google Search Console to see which of your summer pages are performing best right now. Double down on these winners! Add more detailed product information, customer reviews, and create supporting blog content around these top performers.

Pro tip: If a summer collection page is ranking well, create individual blog posts about styling tips or care instructions for those products to capture even more search traffic.

✅ Start prepping autumn content (yes, already!)

I know it feels early, but remember - SEO takes time! Start creating your autumn landing pages and getting early autumn products live on your site. Focus on "back to school", "autumn fashion", and "cosy home" themes.

While you're at it, begin researching autumn keywords using tools like Google Keyword Planner or even just Google's autocomplete suggestions. What are people starting to search for as summer winds down?

✅ Optimise for local summer searches

If you have physical locations or serve specific areas, make sure you're capturing local summer traffic. Update your Google Business Profile with summer opening hours, and create location-specific content around summer events, weather, or local trends in your area.

Don't forget to include location-based keywords naturally in your product descriptions - think "summer dresses UK" or "festival gear London".

I'm now booking discovery calls for projects starting in September.  If Autumn feels like the right time to prioritise visibility, Book a call now to get first dibs on a September start.