Your Beautiful Products deserve to be Found First!
You’ve got incredible products. Now let’s make sure people can actually find them - without you burning out on social media.
Early bird offer is now live!
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
Finally understand what actually works — with a clear, step-by-step plan that takes the guesswork out of SEO.
Sound familiar?…
Ok, so you’ve:
✅ Built a stunning brand around products you’re obsessed with.
✅ Poured love into every detail, from the packaging to the product photography.
✅ Spent hours updating your site — guessing keywords and rewriting product descriptions.
But nothing seems to change.
Your traffic stays the same, and you’re left wondering, “Is this even working?”
Because when someone Googles what you sell…your competitors still pop up first.
And it’s not that their products are better — just because their SEO is.
You don’t need to do more. you need a plan you can trust, with steps that actually move the needle (and proof that they’re working).
Ready to make it happen?
Why now...
You don’t need another marketing channel. You need the one that keeps working when you’re not.
Right now, most eCommerce brands are fighting the same battle:
💰 Paid ads are getting more expensive.
🫠 Organic reach on social is unpredictable.
📉 Website traffic drops off a cliff the second you stop posting.
If you want long-term, profitable growth in 2026 and beyond, your website HAS to do more of the heavy lifting.
Competitors showing up when customers search, aren’t just stealing clicks — they’re taking market share with it.
SEO isn’t a “someday when I have time” project. It’s the foundation that protects your traffic, sales, and profit margins — especially when ad costs spike or algorithms shift.
By the time you feel “ready” to fix it, your competitors will already have taken your spot on Google.
That’s why now is the moment to act.
What if you knew how to make your website worked harder than your Instagram feed?
Imagine feeling completely clear on what to update, when, and why — no more second-guessing, no more “is this working?” energy.
You know your changes are making a difference — and your traffic and sales prove it.
That’s what Found First gives you: clarity, confidence, and a site that steadily grows without relying on social media.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
This isn’t another dry, tech-filled SEO course that you’ll never bother to finish.
It’s a self paced SEO experience designed to help you finally understand how to make your site visible — without pulling your hair out.
Through a combination of short, bite sized videos (no 2hr webinars here!), checklists and resources, you’ll be guided through my Spotlight SEO curriculum where you’ll learn at your own pace what actually moves the needle - and what’s a total time-waster.
And if motivation isn’t always your strong point, I’ve woven in regular access to feedback and support to help grow your traffic with confidence and clarity.
SEO designed to get your products seen, clicked, and SOLD.
Found First is for independent brands who:
Sell via their own website (Shopify, Squarespace, Wordpress etc).
Are proud of their products but frustrated they’re not being found online.
Want to understand SEO in a simple, structured way.
Are ready to feel confident running their own site — not reliant on agencies or luck.
Believe visibility should feel empowering, not exhausting.
If you’ve ever thought “I know people are searching for what I sell — they just can’t find me,” you’re exactly who I built this for.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
Ready to turn your website into the hardest-working part of your business?
Let’s go!
Introducing:
Found First
Found First is a 3-month self paced SEO programme designed to help product based brand get found in Google — without the tech headaches and guesswork.
✅ Self paced curriculum
✅ SEO that makes sense
✅ Support & accountability to help you when you need it.
✅ Step-by-step easy to follow guides
The exact steps to make your site visible to the people already searching for what you sell.
Because SEO isn’t just about algorithms — it’s about:
Clarity,
Confidence,
and Consistency
How it works…
When you join Found First you’ll move through my structured, practical process; ‘SEO Spotlight’, designed to get results - not just information.
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Start by conducting a complete SEO audit to uncover what’s holding your website back. You’ll identify where your SEO is under performing and where the biggest potential for growth lies.
💥 You’ll finish this step with a personalised SEO Health Report and clear priorities.
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Using your audit results, you built a focused 30 day plan - Not a never ending to-do list. Learn how to fix what matters most: meta data, H1 tags, product page optimisation.
💥 You’ll know exactly what to do, when, why and how.
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You’ll implement proven strategies for:
Fixing all of the ‘behind the scenes’ niggles that your customers don’t see, but Google does.
Improving your website identity, so that when you start to rank, customers actual click on YOUR link.
Writing product and collection pages that attract qualified traffic.
Planning your content to turn browsers into buyers
💥 This is where the visibility shift happens — more impressions, more clicks, and measurable lift in organic sales.
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Learn how to monitor your SEO performance using simple metrics (no spreadsheets required).
We’ll review your progress in office hours, troubleshoot roadblocks, and refine as you go.💥 You’ll leave this stage confident managing your SEO month-to-month — without outsourcing.
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Unlike your other attempts at improving your SEO, you won’t be left to figure it out alone!
You’ll have weekly office hours, regular Q&As, and co-working sessions designed to keep you implementing — not procrastinating.
It’s a blend of self-paced clarity and live accountability that keeps you motivated so you actually do the work, and see results in real time.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
What you get…
💡 Spotlight SEO Curriculum
3 months access to bite-sized, easy to follow SEO videos, checklists and resources you can access and implement right away. Spotlight SEO takes you through a step-by step roadmap to bring your SEO up to scratch, and keep it there!
💬 1:1 Welcome Call
Just because the course aspect of Found First is self paced, that doesn’t mean you’ll be going it alone. There are loads of opportunities within the program to access live support as and when you need it, kicking off as soon as you join with a 1:1 welcome call with me to get you started.
🗓 Weekly ‘Ask Me Anything’ Office Hours
Each week you can ask get feedback on your blog posts, ask questions about your keywords, brainstorm ideas for your meta descriptions…Whatever it is you need to know to stay unstuck and keep making progress. All inside the Found First dedicated office hours space.
🔥 Live Workshops
Each month there is a live workshop giving covering practical tips that can be implemented right away. From how to write customer catnip blog posts, to creating magnetic product pages, we cover it all.
🤓 Monthly Co-Working
Once a month we’ll sit down together with the aim of GETTING. THINGS. DONE! Bring a cuppa and your SEO to-do list and settle in to do the work that makes the difference. Feel free to come and go as needed during these sessions, and I’ll be on hand to answer any on the spot questions.
📹 Replays, or course!
Can’t make a live session? No stress. All of our sessions are uploaded for you to access whenever suits you.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
Inside Found First:
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The Found First hub is hosted on a platform called Heartbeat. This is the home for the ‘Spotlight SEO’ curriculum, weekly Q&As and video replays for all of the calls within the program.
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The ‘Spotlight SEO’ curriculum is where you’ll find all of the videos and resources designed to walk you through your SEO transformations. As this is a self paced course, you’ll gain access to the full curriculum as soon as you sign up to Found First to work through as quickly or slowly as you like.
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All calls are carried out via Google Meet and replays will be made available within the Found First Hub shortly after.
Questions for Office Hours can be submitted within the Found First hub at any time, and will be answered every xxx at xam
Monthly hotseat calls take place on the x xx
Monthly Co-Working sessions take place on the xx xx
"Laura has made something that I've been avoiding in my business SUPER straightforward and actually a joy to develop."
What makes Found First different?
You won’t be buried in jargon.
You won’t get a mile-long checklist you’ll never finish.
And you definitely won’t be left wondering, “What do I do next?”
You’ll get practical steps, kind accountability, and the clarity to make smart SEO decisions for your brand.
Because SEO doesn’t need to be complicated — it just needs to be done right.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
Imagine the feeling when...
✅ Your website starts showing up when customers search for your products
✅ Traffic grows steadily — without relying on social media algorithms
✅ Every new product you add feels exciting — because you know it’s built to be found.
✅ You open your analytics and see real visitors arriving from Google, not just Instagram.
✅ Your visibility is something you created, not something you’re hoping for.
✅ You can finally spend more time doing what you love (designing, creating, growing your brand) — because your website is quietly working in the background.
That’s what Found First gives you — not just better rankings, but peace of mind.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
Found First is right for you if:
✔ You’re an Independent product based brand owner selling via your own site.
✔ You realise it’s time to build more sustainable, organic growth — not rely solely on the algorithm or ads.
✔ You might have dabbled with SEO (maybe added keywords or a blog) but wants clarity on what actually moves the needle.
✔ You’re practical and curious — you’re motivated by improving your shop bit by bit and love seeing progress.
✔ You often think or say things like:
“I know people are searching for products like mine — I just need to make sure they find me.”, or “I don’t mind putting the work in, I just want to know it’s the right work.”
Found First isn’t for you if:
✗ You’re selling your products through Etsy, NOTS or Ebay and don’t have your own website yet.
✗ You’re website is set up but you don’t have access to make changes.
✗ You don’t want to get hands-on with your SEO.
✗ You’re looking for a fully managed ‘Done-for you’ SEO package - I can help with this too!
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
What I would ask if I were you:
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Absolutely. Found First was built for creative, product-based founders — not developers.
Everything is explained in plain English with real examples (no jargon, no intimidating dashboards).
You’ll get bite-sized video lessons, checklists, and live support so you can learn as you go — without feeling overwhelmed. -
Great question — and honestly, that’s where most people start.
The difference is that Found First is structured, guided, and tailored specifically to independent ecommerce brands.
Instead of generic advice, you’ll learn what actually moves the needle for your type of website — plus you’ll have me on hand to answer questions, keep you focused, and help you apply everything correctly. -
Yes — that’s the whole point.
You’ll learn how to take control of your visibility yourself, with my support to guide you.
You’ll understand what to update, what to ignore, and how to measure progress — so you can grow organically without depending on agencies or ad spend. -
That’s totally okay — Found First is designed to fit around your business, not take it over.
Most members spend around 1–2 hours per week, and everything is recorded and saved inside the hub.
Even small, consistent tweaks make a big difference — and I’ll help you prioritise what matters most for your site stage. -
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Still got a question?
Pop me an email at laura@whitelightstudio.co.uk — I’ll happily point you in the right direction.
Sign up before 8th December using the promo code “FOUND” and save £200 off the standard price of £595.
Hi, I’m Laura.
Founder of White Light Studio and your friendly SEO strategist.
I’ve spent 15+ years in ecommerce and digital marketing — from UK startups to a global FTSE 250 brand — and I’ve seen too many brilliant products hidden behind websites no one could find.
So I built Found First to change that.
I blend technical expertise with a calm, clear approach — translating SEO into simple, actionable steps that actually make sense.
Because you’ve already done the hard work creating something beautiful.
Now it’s time to make your website do the work too.
Launching early 2026
Join the waitlist today!
Doors open in early 2026.
Join the waitlist below and be first to hear when enrolment opens.
(You’ll also get a little bonus when doors open — my way of saying thanks for being an early bird 🐦)
Some of the lovely brands we’ve supported with SEO…
