Your Beautiful Brand deserves to be ‘Found First!’
You’ve built the brand. Now let’s make sure people can actually find it.
Launching early 2026
SEO designed to get your products seen, clicked, and SOLD.
Sound familiar?…
✅ You’ve built a stunning brand.
✅ You’ve poured love into every detail — from the packaging to the product photography.
✅ But deep down, you know your website could be doing more.
Because when someone Googles what you sell…
your competitors pop up first.
And it’s not that their products are better — they’re just easier to find.
{or}
And it’s not that their products are better — just because their SEO is.
Ready to change that?
What if you knew how to make your website worked harder than your Instagram feed?
✅ No chasing algorithms.
✅ No waiting for viral posts.
✅ Just consistent, organic traffic from people already searching for what you sell.
That’s what Found First helps you create!
This isn’t another dry, jargon-filled SEO course.
It’s a guided 3-month experience for you and other independent brand owners who are ready to finally understand how to make their site visible — without pulling your hair out.
Through short, bite sized videos (no 2hr webinars here!), you’ll learn at your own pace what actually moves the needle - and what’s a total time-waster, so you can grow your traffic with confidence and clarity.
Are you ready to be Found First?
//
Are you ready to be Found First? //
Found First is for independent brands who:
Sell via their own website (Shopify, Squarespace, Wordpress etc.)
Are proud of their products but frustrated they’re not being found online
Want to understand SEO in a simple, structured way
Are ready to feel confident running their own site — not reliant on agencies or luck
Believe visibility should feel empowering, not exhausting
If you’ve ever thought “I know people are searching for what I sell — they just can’t find me,” you’re exactly who I built this for.
Ready to turn your website into the hardest-working part of your business?
Introducing: FOUND FIRST
Found First is a 3-month self paced SEO programme for product based brand owners who want to finally understand SEO — without the tech headaches and confusion.
With group support and accountability on hand to make sure the doing actually gets done.
I’ll walk you through the exact steps to make your site visible to the people already searching for what you sell.
Because SEO isn’t just about algorithms — it’s about:
Clarity,
Confidence,
and Consistency
The How…
When you join Found First you’ll gain access to my ‘SEO Spotlight’ curriculum, where you’ll find a library of videos and resources specially designed to walk you through how to improve your SEO and support you as you work at your own pace.
You’ll learn:
✅ How to discover your websites SEO healthscore and exactly how to increase it.
✅ SEO fundamentals like Meta titles, descriptions and H1 tags will are actually a breeze
✅ EXACTLY how to structure your product pages and blog posts to turn them into Google magnets!
And the best bit…
You won’t be doing it alone!
Weekly office hours, along with regular group Q&As and Co-working sessions, are all part of the package to keep you supported, accountable and motivated as you commit to DOING. THE. DOING!
Inside Found First
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The Found First hub is hosted on a platform called Heartbeat. This is the home for the ‘Spotlight SEO’ curriculum, weekly Q&As and video replays for all of the calls within the program.
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The ‘Spotlight SEO’ curriculum is where you’ll find all of the videos and resources designed to walk you through your SEO transformations. As this is a self paced course, you’ll gain access to the full curriculum as soon as you sign up to Found First to work through as quickly or slowly as you like.
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All calls are carried out via Google Meet and replays will be made available within the Found First Hub shortly after.
Questions for Office Hours can be submitted within the Found First hub at any time, and will be answered every xxx at xam
Monthly hotseat calls take place on the x xx
Monthly Co-Working sessions take place on the xx xx
"Laura has made something that I've been avoiding in my business SUPER straightforward and actually a joy to develop."
Here’s what you get inside
Found First
💡 3 Months Access to the Spotlight SEO curriculum
My signature training hub that breaks SEO into clear, bite-sized videos you can actually follow — at your own pace.
💬 Welcome Call
We’ll map out your SEO priorities and create a plan that fits your business perfectly.
🗓 Weekly ‘Ask Me Anything’ Office Hours
Get answers, clarity, and motivation when you need it most.
🔥 Bi-Monthly group Hotseat Q&A + Co-working Sessions
Learn from others, get tailored feedback, and keep momentum going.
What makes Found First different?
You won’t be buried in jargon.
You won’t get a mile-long checklist you’ll never finish.
And you definitely won’t be left wondering, “What do I do next?”
You’ll get practical steps, kind accountability, and the clarity to make smart SEO decisions for your brand.
Because SEO doesn’t need to be complicated — it just needs to be done right.
Imagine the feeling when...
✅ Your website starts showing up when customers search for your products
✅ Traffic grows steadily — without relying on social media algorithms
✅ Every new product you add feels exciting — because you know it’s built to be found.
✅ You open your analytics and see real visitors arriving from Google, not just Instagram.
✅ Your visibility is something you created, not something you’re hoping for.
✅ You can finally spend more time doing what you love (designing, creating, growing your brand) — because your website is quietly working in the background.
That’s what Found First gives you — not just better rankings, but peace of mind.
Found First is right for you if:
✔ You’re an Independent product based brand owner selling via your own site.
✔ You realise it’s time to build more sustainable, organic growth — not rely solely on the algorithm or ads.
✔ You might have dabbled with SEO (maybe added keywords or a blog) but wants clarity on what actually moves the needle.
✔ You’re practical and curious — you’re motivated by improving your shop bit by bit and love seeing progress.
✔ You often think or say things like:
“I know people are searching for products like mine — I just need to make sure they find me.”, or “I don’t mind putting the work in, I just want to know it’s the right work.”
Found First isn’t for you if:
✗ You’re selling your products through Etsy, NOTS or Ebay and don’t have your own website yet.
✗ You’re website is set up but you don’t have access to make changes.
✗ You don’t want to get hands-on with your SEO.
✗ You’re looking for a fully managed ‘Done-for you’ SEO package - I can help with this too!
Hi, I’m Laura.
Founder of White Light Studio and your friendly SEO strategist.
I’ve spent 15+ years in ecommerce and digital marketing — from UK startups to a global FTSE 250 brand — and I’ve seen too many brilliant products hidden behind websites no one could find.
So I built Found First to change that.
I blend technical expertise with a calm, clear approach — translating SEO into simple, actionable steps that actually make sense.
Because you’ve already done the hard work creating something beautiful.
Now it’s time to make your website do the work too.
Some of the lovely brands we’ve supported with SEO…
What I would ask if I were you:
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Absolutely. Found First was built for creative, product-based founders — not developers.
Everything is explained in plain English with real examples (no jargon, no intimidating dashboards).
You’ll get bite-sized video lessons, checklists, and live support so you can learn as you go — without feeling overwhelmed. -
Great question — and honestly, that’s where most people start.
The difference is that Found First is structured, guided, and tailored specifically to independent ecommerce brands.
Instead of generic advice, you’ll learn what actually moves the needle for your type of website — plus you’ll have me on hand to answer questions, keep you focused, and help you apply everything correctly. -
Yes — that’s the whole point.
You’ll learn how to take control of your visibility yourself, with my support to guide you.
You’ll understand what to update, what to ignore, and how to measure progress — so you can grow organically without depending on agencies or ad spend. -
That’s totally okay — Found First is designed to fit around your business, not take it over.
Most members spend around 1–2 hours per week, and everything is recorded and saved inside the hub.
Even small, consistent tweaks make a big difference — and I’ll help you prioritise what matters most for your site stage. -
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Still got a question?
Pop me an email at laura@whitelightstudio.co.uk — I’ll happily point you in the right direction.
Launching early 2026 — join the waitlist today
Doors open in early 2026.
Join the waitlist below and be first to hear when enrolment opens.
(You’ll also get a little bonus when doors open — my way of saying thanks for being an early bird 🐦)