Do you know your VIPs?

I know from speaking to clients that one of the main reasons people feel overwhelmed by SEO is because there’s so many different aspects to think of.. keywords, meta descriptions, H1 tags, images... the list can feel endless.

Combine that with all of the different products you sell and it soon becomes paralysing to know where to start!🤯

That’s where it helps to know your VIPs; 
Very
Important
Products!

How to find them?
Take a look at your stock levels, product margins and bestsellers and pick your top 3-5 products - The ones that would make the biggest impact if you SOLD OUT(💅). THESE are your VIPs.

Once you know which 3-5 products will give you the biggest bang for your buck, you know where to start.

Get the SEO basics nailed on these products (I'm talking product descriptions, meta descriptions, image filenames), and they can be selling out while you’re focusing on the next ones!✌️✨

I hope this helps take away some of the indecision!

Laura x 

PS Need help knowing how to optimise your VIPs?
Check out my blog post on Turning your product pages into search engine magnets.