Found First
‘Back to school SEO’ Sprint
6 weeks to get your SEO sorted. Let’s start the new term as you mean to go on!
📅 5th October – 15th November 2026
You’re products are worth finding.
New term. New notebook. Let's actually get this one done.
The ‘Back to SEO’ sprint makes sure your SEO isn’t holding you back.
Six structured weeks, live workshops, co-working and office hours to finally get your website visible, and pulling its weight.
New term. New notebook.
Let's actually get this one done.
SOUND FAMILIAR?
You've done everything right.
Except this.
You've built a beautiful brand around products you're obsessed with. The photography is spot on. The packaging is considered. The website looks incredible. And yet:
✓ "I don't show up when I type my own keywords into Google."
✓ You've spent hours tweaking product descriptions and guessing at keywords with no way to know if it's working.
✓ SEO feels confusing and contradictory, and every article you read says something different
✓ You've watched competitors, whose products aren't better than yours, consistently outrank you
✓ You’ve had enough of winging it, and now you want to get it right.
You don't need to do more.
You need a clear plan, structured momentum, and proof it's working.
That's exactly what the Back to SEO Sprint gives you. In six focused weeks.
A FRESH START, WHILE IT STILL COUNTS.
Your busiest quarter starts earlier than you think.
Black Friday. Christmas gifting. Q4 is where independent product brands make or lose their year.
October – Start the Sprint
Fresh notebook energy. Audit your site, find your baseline, fix what's holding you back. Your optimisations are indexed from day one.
November – Sprint complete
Your site foundation is solid. Google has been crawling and rewarding your improvements throughout the summer.
December – Gaining traction
While the school holidays slow things down for your competitors, your site is quietly climbing. Organic traffic growing.
January – Ready to go
You open the new year already moving, not starting from a blank page. Ranking for the searches that matter. No January "right, let's finally sort this" scramble.
Meanwhile, paid ads keep getting more expensive and organic social reach is unpredictable.
SEO is the only channel that keeps working when you stop.
The Back to SEO Sprint is how you build that foundation.
THE FRAMEWORK
Audit → Plan → Optimise → Track
The same proven Spotlight SEO curriculum as Found First, but instead of 3 months of self-paced access, the Back to SEO Sprint gives you a structured 6-week programme with live sessions, co-working, and deadlines that keep you moving.
No drifting. No "I'll get to it next week." Just six weeks of focused, guided implementation with me alongside to support you throughout.
Week by week
Every week has a clear focus, live support and actions you’ll actually achieve.
A note on timings:
- Doors officially open on Monday 5th October.
- Live calls are Tuesdays at 10am (Replays available if you can’t join live)
- Co-working sessions are 10am-12pm on the 21st October, 29th October, 5th November
Find your baseline
- Kick-off call. Get clear on your starting point
- Find your SEO baseline and health score
- Submit your sitemap
- Conduct your full SEO audit
Onsite deep-dive
- Review your keyword landscape
- Check your search appearance
- Audit product and collection pages
- Identify your biggest content gaps
Plan & get technical
- Live planning workshop
- Optimising begins, starting with fixing your tech issues first
- Co-working session 1
Onsite optimisation
- Implement onsite improvements
- Search appearance & metadata
- Co-working session 2 to keep momentum
Product & collection pages
- Rewrite product descriptions for search
- Optimise collection & category pages
- Co-working session 3
Track & build momentum
- Live tracking workshop
- Set up your monthly SEO routine
- Review progress and plan what's next
WHAT’S INCLUDED
Everything you need to actually do this.
The Found First Back to SEO Sprint has live accountability baked in at every stage to make this is one SEO programme you see through to the end.
Live Workshops
Starting with our Kick-Off call, there will be live workshops throughout the sprint. These are practical sessions with immediate actions to take.
Spotlight SEO Curriculum
Bite-sized video lessons, checklists and resources covering every step of the Audit → Plan → Optimise → Track framework. All in plain English, no jargon.
Co-working Sessions
Structured co-working sessions in weeks 3, 4 and 5 where you sit down with Laura and the group and actually do the work. No more procrastinating.
Weekly Office Hours
Submit questions at any time inside the Found First hub and get clear, personalised answers once a week. Never get stuck and stay blocked.
Templates & Tools
SEO Scorecard, audit templates, keyword research worksheets, and all the resources you need to keep making progress long after the sprint ends.
Celebrate your Wins
Weekly opportunity to share your wins progress and celebrate your progress as you move through the programme.
WHAT PAST MEMBERS SAY
Real brands. Real Results.
"SEO feels much less overwhelming. I have a clearer structure to follow, and I understand how things like keywords, content, and site structure fit together. It's no longer a guessing game."
"I've done quite a few SEO workshops before so had an idea about what SEO involved, but without any organisation or strategy. I love a framework and a step-by-step approach — and this delivered exactly that."
"I need structure and somebody to tell me what to do so I don't get distracted! That's exactly what Found First gave me."
IS THE SPRINT RIGHT FOR YOU?
The Back to SEO Sprint is built for independent product brands ready for results.
Past members include makers and founders selling handmade jewellery, homeware & gifts, pet accessories, food products, puzzles, lifestyle goods and more. On Shopify, Squarespace, Wix and WordPress. Most have been trading 3–5+ years. Most describe their SEO as "patchy" or "something I keep meaning to come back to."
"I decided this is the year to get PROFESSIONAL help so I can focus on creating more!"
Arianne — Lunar James, handcrafted jewellery"I need structure and somebody to tell me what to do so I don't get distracted!"
Lianne — Albert & Moo, homeware & gifts"I was looking for a structured approach that cuts through the noise and gives me confidence in what I'm doing."
Kerry — Kerry Gallop Jewellery, handmade silverThis is right for you if:
- You sell via your own website (Shopify, Squarespace, Wix, WordPress etc.)
- You've been trading a while but SEO has always been "on the list" and never really done properly
- Your SEO feels patchy, inconsistent, or overwhelming, and you want it to actually work
- You want Q4 to be your best quarter yet, and you understand the window to act is now
- You've tried self-paced learning and need the accountability to actually follow through
- You can commit 2–3 focused hours per week for 6 weeks
- You want to own your SEO yourself. Not depend on agencies forever
"Ideal for business owners who want to take control of their SEO but need guidance and structure." — Kerry, Kerry Gallop Jewellery
This isn't right for you if:
- You only sell through Etsy, Not On The High Street or eBay. You need your own website
- You don't have access to edit your own website
- You're looking for a fully "done-for-you" SEO service
- You genuinely can't show up for the 6-week sprint. Yhe structure is what makes it work
If you want done-for-you SEO, take a look at Illuminate →
Found First
Back to SEO Sprint
Six weeks of structured, supported SEO implementation.
or split across two payments
2 × £298
- Full Spotlight SEO curriculum: videos, checklists and resources
- Live workshops (Tuesdays at 10am)
- 3 co-working sessions (Weeks 3, 4 & 5. Thursday 10am-12pm))
- Weekly office hours. Get your questions answered
- SEO Scorecard, templates & audit tools
- All session replays. Catch up any time
Prefer to chat before signing up? Drop Laura an email or Book a call.
Spaces are limited. The Sprint is capped so that every member gets proper support and attention throughout. Once it's full, it's full.
Access opens on the 5th October 2026. Kick-off call 10am, Tuesday 6th October.
YOUR QUESTIONS ANSWERED
You might be wondering…
How is this different from the regular Found First programme?
The core curriculum and the Spotlight SEO framework is the same. The difference is the format. Regular Found First is self-paced over 3 months, which works brilliantly for people who are disciplined and self-directed. The Sprint compresses this into 6 structured weeks with live workshops, co-working sessions and a shared start date and lots more opportunity to access my support. If you've struggled with self-paced learning in the past, the Sprint is designed for you.
I'm a service provider. Can I still take part?
Yes, absolutely! While there is a lot of additional information for eCom business owners, the main core of the curriculum is just as relevant for service businesses.
What if I can't make every live session?
All live workshops with the exception of co-working sessions are recorded and uploaded to the Found First hub on the same day, so you can catch up at a time that works for you. That said, the live sessions are where a lot of the magic happens and there is always an opportunity to ask questions, and so I'd encourage you to join as many as you can. If the timing of the calls is particularly tricky, you can always submit your question prior to a call and I will answer it during the session for you to catch up on later.
I'm overwhelmed by all the SEO tools out there. Do I need Semrush or Ahrefs?
One of the most common worries members come in with is not knowing which tools to trust, which data to look at, and which to ignore, especially when Semrush and Ahrefs show different numbers. Found First cuts straight through this. You'll learn which metrics actually matter for an independent product brand, what you can safely ignore, and how to track your progress with simple, free tools. No expensive subscriptions required.
I'm not very techy. Will I be able to keep up?
Absolutely. Found First was built for creative, product-based founders, not developers. And the beauty of the sprint is that everyone will be working on the same things at the same time, meaning there is heaps of support to make sure you won't get left behind. Everything is explained in plain English with real examples and zero jargon. You'll have bite-sized lessons, practical checklists, and live support so you can learn as you go without feeling overwhelmed.
How much time do I need to commit each week?
Plan for around 2–3 focused hours per week. This includes the curriculum content, implementing your optimisations, and attending (or watching back) the live sessions. The co-working sessions are a great way to get this time in — dedicated time where you can show up, do the work, and leave with things done.
Will I see results in just 6 weeks?
SEO is a long game, but here's what you can expect: by the end of the sprint, your site will have a solid technical foundation, properly optimised pages, and a clear ongoing strategy. Google takes 8–12 weeks to fully reward changes, which is exactly why we're running the sprint now — so those rewards start showing up right as Q4 approaches. You'll also have the data and the skills to keep building momentum after the sprint ends.
What happens after the 6 weeks?
After the 6 weeks you'll have the option to keep access to the curriculum, all the resources, and the session replays.
How does the split payment work?
The sprint is £595 in full, or 2 × £298. The first payment is taken when you enrol; the second is taken approximately 30 days later.
New term. Fresh notebook.
Six weeks.
One focused sprint.
Your website should be the hardest-working part of your business. The Back to SEO Sprint makes that happen before your most important quarter begins.
5th October - 15th November 2026 · Spaces are limited
Some of the lovely brands we’ve supported with Found First
